While marketers should always be wary of trying to capitalize on a potentially life-threatening and dangerous situation, some times it can yield positive benefits. Assuming this is legit, here’s an example of real-time marketing for good.

Hurricane Sandy has been dubbed the “Frankenstorm” by the media and one entrepreneurial soul is selling t-shirts with the proceeds going to Red Cross.

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About Disruptive Dave

Unconventional marketer. Startup lover. Knowledge sharer. Attempting to engineer serendipity as co-founder of Collabo. NYC / East Coast / disruptivedave.com / @DisruptiveDave


Guerrilla Marketing, In The News, Unconventional Marketing Examples


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