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Five For Friday – Guerrillas On The Pitch

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(Seriously, what a great blog title…)

Because I’m feeling quite lazy right now – maybe it’s the looming weekend filled with water sports, cold beers and lots of laughs – this week’s Five For Friday topic is the World Cup, the hottest of the hot topics in the marketing buzz world right now.  I’ll also note that I’ve been aggressively immersed in guerrilla marketing land the last few days, as we prepare to launch a new execution for a football camp client this weekend (more on that later).  All that being said, I present to you today’s Five For Friday, a brief look at some guerrilla/ambush marketing tactics from the 2010 World Cup.

Bavaria Beer: http://www.telegraph.co.uk/sport/football/world-cup-2010/7832413/World-Cup-2010-Bavaria-beer-stunt-organisers-arrested.html

Nike “Write The Future”: http://www.youtube.com/watch?v=idLG6jh23yE&feature=player_embedded

Pepsi’s Naked Bottle: http://adage.com/globalnews/article?article_id=144488

Kit Kat’s Ad: http://www.youtube.com/watch?v=_UC55f_gSQQ&feature=player_embedded

FIFA warns “don’t even allude to the World Cup”: http://www.worldcupblog.org/world-football/world-cup-2010-for-official-sponsors-only.html

Enjoy your weekend, all!  Celebrate safely!

 

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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire. startupgrowthguy.com mymusicbox.me

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