I was enjoying a CAO LX2 (my favorite cigar, for the record) with a dear friend we call “Uncle Jerry” last night and he reminded me of an all-time favorite marketing tactic. An extremely popular family-style Italian restaurant in Rhode Island by the name of Twin Oaks used to have branded ashtrays years ago, back when smoking in restaurants was allowed and popular. Dozens of these ashtrays would go missing each night, yet the restaurant would continue to replace them almost instantly. Seems like an unnecessary added expense, no? Not if you look at it in the right light. Actually, it’s a relatively inexpensive way to get your branding in the homes of your customers and brand advocates. Twin Oaks loved that their customers were so passionate about the joint that they wanted to own a little piece of it…and that they’d go to great lengths to achieve this goal.
So, what would brand loyalists want to steal from your place of business and proudly display in their homes?