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Beneficial Benefits

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When on the road, I almost always bring along a bag of almonds or mixed nuts to chew on as a healthy and convenient snack.  Over the years, marketing for nuts and dried fruit mixes has focused more and more on their various health benefits.  Taking things to the next level, you now see ready-made fruit and nut mixes tailored to specific consumer needs and goals.  Energy mixes, antioxidant mixes, heart healthy mixes, and so on and so on.

It’s an interesting take on promoting not only the benefits of your product / service, but the desired result of using them.



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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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