On the heels of authoring our recent e-resource, Social Media Marketing Starter Kit (more on that in a couple weeks), I began identifying various media through which I could promote and distribute the e-book. As the list grew longer and longer, I realized just how important it is not only to use all available channels, but to inject some level of strategy into the process. It ain’t about simply throwing your content out there willy nilly at every turn hoping someone’s listening. Quantity doesn’t equal quality, but at the same time, success does not come from keeping your content to yourself. Below is that list I created and as a sneak peak into the e-book, check out our example of Flexible Content DistributionHERE.
Review the book via video
Link in my email signature
Special sidebar link on homepage
Email to industry friends
Promote download link on business card