Post Format

The Great Label Debate

Leave a Reply

Just got a cool iPad case in the mail from a little shop via Etsy. I love everything about it, from its functional design to its super unique look and feel. It’s certainly eye-catching and I imagine many of my iPad-obsessed buddies will comment on it.

Only issue I have is that the company’s name is embossed on the large white leather strap and my initials are on the tiny tag. Why not switch the two? I understand a brand’s desire to put its name on products, but what’s the trade off? This case will undoubtedly spark many “Cool! Where did you get that?!” questions, so there’s no need to force the company’s name into the front-and-center design like this.

Key takeaway- if you produce a talkable product, you don’t need to billboard-ize it with your logo or company name. Your customers will be more than happy spread the word for you.

 

Advertisements

Posted by

Growth obsessed startup co-founder (MusicBox) and strategist-for-hire. startupgrowthguy.com mymusicbox.me

Leave a Reply

Required fields are marked *.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s