Check out Jamba Juice’s take on the spokesperson game. My quick take – nothing groundbreaking, but still an approach I’d love to see from more brands. At its roots, we’re talking advocate engagement here. Find the folks who love you the most and reward them. JJ’s approach follows the right path – don’t simply throw money at your advocates but instead, make them VIPs with exclusive offers and big exposure. I’m sure Nadine hasn’t stopped telling her friends and neighbors about the program.
What’s your take on this program?