Post Format

But, Why?

Leave a Reply

Sales 101 – frame every call-to-action in terms relating to customer benefits / problem solutions. I see the “Friend / Like Us” directive in a lot of places nowadays and, while I applaud the initial stages of marrying the offline and online experiences (this specific example was found on a menu), we can’t forget the basics. This prompt would have been much more enticing and effective if it had included a few benefits I’d receive from being a Facebook friend with this restaurant (e.g. special weekly coupons, chances to win daily contests, sneak peaks into new menu items).

Advertisements

Posted by

Growth obsessed startup co-founder (MusicBox) and strategist-for-hire. startupgrowthguy.com mymusicbox.me

Leave a Reply

Required fields are marked *.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s