There are several methods through which I measure my success as a small business marketing consultant. One occurred yesterday and it didn’t involved accounting software or social media. I had lunch with a client. We BS’d for about an hour and a half about love, life, children, aspirations and our weekend-warrior tennis skills. Business didn’t pop up until we paid the check and even then it was a side note.
People do business with people they like and trust. Nobody wants to spend time (and money) with a dick. This has never been as true as it is in small business. End of the day, if my clients or prospective clients are calling me to chat about life or, even better, choose to spend their free time in my company, I’m feeling pretty damn good about my success.