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Doing It With Personality

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One of my favorite sites for researching online buzz is I’m in the middle of a client project that requires me to use the site at least once a day and it suddenly went down recently for a couple days. When it returned, this was the message we received:

If it’s worth doing, it’s worth doing with some personality. Think of all the run-of-the-mill messages we send out and receive every day and the fact that we’ve all come to expect them to be mundane and ordinary. Then a message like this pops up and 1) we notice it more than the others because it disrupts expectations and 2) it makes us smile a bit…all while communicating the essential information.

I’ve recently begun experimenting with new out of office messages, ones that verge on the ridiculous. The positive responses I’ve received have been tremendous. Everyone seems to appreciate the little unexpected moment of humor in their day.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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