Post Format

Ben & Jerry’s Twitter Fueled Deliveries

Leave a Reply

File this one under “They Get It”. Ben & Jerry’s recently ran an ice-cream-delivery-by-request execution in four markets over the summer, in which the iconic brand married offline experiential engagement with digital marketing.

As word of mouth marketers, this type of approach makes us all warm inside. According to KellerFay, 91% of brand conversations occur offline, a notion that tends to get lost in the social media hype of today. This is a timely post, as I read (and reread) this classic post by Brains on Fire – Why Offline Is Still Sexy – several times yesterday. I love what Ben & Jerry’s did with this program because it very seamlessly connects the digital experience to real-life in-person communication. And at the end of the day, reading about ice cream online can never replace the smell, touch and taste of a scoop in your hands. 

Advertisements

Posted by

Growth obsessed startup co-founder (MusicBox) and strategist-for-hire. startupgrowthguy.com mymusicbox.me

Leave a Reply

Required fields are marked *.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s