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Nobody Says Your Coffee Has To Suck

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I made the mistake of grabbing a cup of coffee from the complimentary station at my local mechanic’s waiting room. For the love…it was like chugging motor oil. There it was, a brand new building, high-tech and super accommodating. But the coffee was stuck in the “met expectations” phase.

We often talk about how the “little things” make the biggest differences and this is a great example. Additionally, here’s the perfect opportunity to disrupt expectations. Most people expect the coffee in a car shop to suck. Imagine the surprise and delight when a customer dips into a specialty latte!


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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