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Be Interesting Or Be Invisible

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(As Andy Sernovitz likes to say.)

Here’s another great example of using every customer touch point to be remarkable and to leave an impression. A client of mine passed this along (shareable!), as he was impressed with the approach. After signing up for a press release distribution service, he received a great welcoming email noting that the company is run by actual people – actual people who will answer the phone, no less. They attached the picture below. Magnificent.




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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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