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A Look Behind The Curtain

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People are always interested in what goes on behind the scenes. Whether it’s a movie production documentary, a TMZ-style report on every day life as a celebrity or a tour of the Stonyfield yogurt plant – we all love VIP access and insider info. On a walk through Brooklyn I ran upon the Brooklyn Brewery warehouse / factory. There was your typical outside signage that identified the building but what I found really neat was this:

They installed a few windows outside the building so passersby could peek inside. You could see the huge barrels and even some workers going about their duties. Similar to the now-popular open kitchens in which patrons can watch cooks chop, saute and sear, this seemingly small design move immediately grabs the attention of anyone walking by and makes you feel a little bit special.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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