Post Format

R.O.C. – Return On Conversation

1 comment

As I spent an exhilarating Friday evening pouring over my website and blog performance metrics, significant and seemingly random spikes in traffic jumped off the page. After digging a little deeper into those days and times, it turns out this whole “conversation” thing we marketers have been blabbering about for months now really is effective!

Specific to this blog, the highest traffic days and most-viewed posts all coincided with comments I’ve made on other blogs. It’s a simple and well-known, yet alarmingly powerful concept – when you actually converse with other people about relevant topics, connections are made. Note that this is certainly not a recommendation to spam blogs with the sole intent of self-promotion. Your messaging still needs to be topical and valuable to the interactions. Better yet, present a disruptive notion to inject alternative thinking into such conversations and watch the back-and-forth fly.

Advertisements

Posted by

Growth obsessed startup co-founder (MusicBox) and strategist-for-hire. startupgrowthguy.com mymusicbox.me

1 Comment so far Join the Conversation

  1. Pingback: Social Media Conversation « Garrett Wolff

Leave a Reply

Required fields are marked *.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s