Post Format

Facebook Brand Timeline – New Eye Tracking Study

1 comment

This will come as no big surprise to most, but it’s absolutely worth mentioning: The cover photo is the leading star of your Facebook page. Mashable teamed with EyeTrackShop to analyze consumer viewing trends for the new Brand Timeline format versus the old Brand Pages.

One of the biggest differences in the new layout is the huge cover photo. On average, viewers look at the cover photo first and for the longest amount of time. It’s an extremely important piece of real estate. Other noteworthy findings:

– Ads attract less eyes than on Pages

– Timeline content actually gets looked at last

– Information below your cover photo, such as Likes and Friends, gets viewed much more often now than on Pages

 

Advertisements

Posted by

Growth obsessed startup co-founder (MusicBox) and strategist-for-hire. startupgrowthguy.com mymusicbox.me

1 Comment so far Join the Conversation

  1. Pingback: Our Top Five Posts Of 2012 | Be Interesting Or Be Forgotten Blog

Leave a Reply

Required fields are marked *.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s