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Facebook Brand Timeline – New Eye Tracking Study

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This will come as no big surprise to most, but it’s absolutely worth mentioning: The cover photo is the leading star of your Facebook page. Mashable teamed with EyeTrackShop to analyze consumer viewing trends for the new Brand Timeline format versus the old Brand Pages.

One of the biggest differences in the new layout is the huge cover photo. On average, viewers look at the cover photo first and for the longest amount of time. It’s an extremely important piece of real estate. Other noteworthy findings:

– Ads attract less eyes than on Pages

– Timeline content actually gets looked at last

– Information below your cover photo, such as Likes and Friends, gets viewed much more often now than on Pages



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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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