Saw this print ad on the Metro North yesterday and I really liked it. Here are three reasons why:
- Coloring. I’m no design expert, but anytime you use bright colors against dark ones with the intent to highlight key messages, I’m all for it.
- What’s better than describing your product as “reliable”? Add “Ridiculously” in front of it. It’s every day speak and it’s effective.
- I also love the “just like you” part. Relating a concept to schema or anchors that already exist in one’s mind always helps relevancy.