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Good Copy

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Saw this print ad on the Metro North yesterday and I really liked it. Here are three reasons why:

  1. Coloring. I’m no design expert, but anytime you use bright colors against dark ones with the intent to highlight key messages, I’m all for it.
  2. What’s better than describing your product as “reliable”? Add “Ridiculously” in front of it. It’s every day speak and it’s effective.
  3. I also love the “just like you” part. Relating a concept to schema or anchors that already exist in one’s mind always helps relevancy.

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Posted by

Growth obsessed startup co-founder (MusicBox) and strategist-for-hire. startupgrowthguy.com mymusicbox.me

2 Comments Join the Conversation

  1. Pingback: The Single Most Important Digital Mistake You Might Be Making | An Unconventional Blog for Unconventional Marketers

  2. Pingback: Great Copy #2 | An Unconventional Blog for Unconventional Marketers

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