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Taco Bell Teaches Us About Real-Time Marketing


h/t to @merubin for the lead…

Customer listening is great. Action is better. Real-time action is the best. When Taco Bell heard that a small town in Alaska, located 400 miles from the nearest chain restaurant, was duped into believing a Taco Bell was opening up locally, it sprung into action. Even though the brand had nothing to do with the silly hoax, it is providing over 2,500 pounds of free food to the residents.

What a great story. Read more here.


Posted by

Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

2 Comments Join the Conversation

  1. Pingback: A New Offer Every Time | No Big Deal

  2. Pingback: Why You Suck At Real-Time Marketing | An Unconventional Blog for Unconventional Marketers

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