Post Format

Maryland Lottery Creates “Brooks Velour” Character

1 comment

(full disclosure, I went to high school with the actor that plays Brooks)

Capitalizing on the upcoming hype around the London Olympics, the Maryland Lottery is running a Medal Madness promotion. It created a fictional (and pretty damn funny) athlete named Brooks Velour to be the face of Medal Madness, and I’m loving the humor angle.

Check Brooks out on Twitter or try to beat him in an online swimming race.


Posted by

Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

1 Comment so far Join the Conversation

Leave a Reply

Required fields are marked *.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s