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Axa Bank Transforms Likes Into Dollars

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Pretty cool approach by Axa Bank (h/t to Creative Criminals for the initial unearthing of the video) to promote its new credit card aimed at younger folks.The brand sent a young man named Cedric on a global challenge – make it from Belgium to Hawaii with no money other than the new prepaid card, while completing seven unique challenges along the way. The entire journey was broadcast via Cedric’s Facebook page and the bank promised to add a dollar to his account for every Like the page received.



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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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