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How To Get Them In The Door

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And that should be the goal for most outreach campaigns and tactics – drive consumers into your store, office or to meet in person over coffee, right?

I take my dog to McCarren Park in Brooklyn as often as possible, specifically the fenced in dog park, so she can run off all that puppy energy and play with her four-legged friends. As you can imagine, the dogs there get very thirsty from all the running and chasing and fetching, especially in this summer heat. There are always water bowls available with huge jugs, but many times they are empty and left to the park-goers to somehow refill. Today I noticed this written on the side of the jugs:

Happy Dogs is a dog lodging business and food supply store right across the street. I walked the jug over and, while I waited for a nice employee to fill it in the back, I ended up talking to the owner and, whaddya know, learning about their boarding rates and facilities.

What a wonderfully simple yet brilliant idea by Happy Dogs. They provided a much needed service to their exact target market. Everyone wins. Especially this guy:


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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