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Absolut’s New Party Planning App

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ABSOLUT Host is a web app designed to inspire your creative party planning skills. The concept isn’t exactly novel, as booze/beer and other CPG brands have been finding similar ways to integrate themselves into the house party scene for a while now. Still, it’s fun to mess around with and could conceivably be of use to some folks.

The site is clean looking and easy to use. ABSOLUT helps you name the party, suggests drinks and provides recipes, offers canned toasts, and doles out fun activity options. If you sign in with Facebook, “customized” ideas are included, mostly just subbing names of friends and associations into existing toasts and drink names.

The most compelling part comes at the end, when your party planning is finalized and a custom invitation is designed that you can send through email or the Facebook event function.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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