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Anyone Hungry For Some Human Hand?

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Or perhaps some Peppered Human & Lemon Sausages? If so, I hope you were in London last weekend, as the minds behind the Resident Evil video game franchise offered some unfamiliar delectables as part of a campaign to promote the latest installment of the game.

With the goal of raising brand awareness amongst non-hardcore gamers, a multi-pronged buzz effort was launched over several days, which included:

  • Staged murder scenes outside of prominent London media companies
  • Crime scene photos and autopsy reports sent to media members, mimicking death causes scene in the game
  • Faux “human meat products” sent to even more journalists
  • A launch event at a pop-up human butcher shop

Now that’s how you get the media’s attention. Good stuff.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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