Original post: Immersion, Integration, & Dutch Beer
Follow-up: On the “allow your audience to influence the story” front, check out the latest viewer-driven (pun!) initiative from Mercedes-Benz: http://www.youtube.com/YOUDRIVE
Original post: Crap, I can’t find it! I swear I wrote a post once about Moosejaw. Nonetheless…
Follow-up: The brand releases an augmented reality app that shows its catalog models in close-to-nothing
Original post: Access Is Boring
Follow-up: We have our next kick-ass email insights going out this afternoon and today’s topic is Access vs. Exclusivity, complete with some cool examples. Sign up HERE.