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Skywriting Tweets

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Cool combination of digital and real-world marketing here. Paddy Power, an online betting brand in Europe, bought the Twitter hashtag #GOEUROPE over this past Ryder Cup weekend and then hired several skywriting airplanes to draw actual tweets in the sky.

 

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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire. startupgrowthguy.com mymusicbox.me

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