Good Earth Tea, in an effort to brand itself as “hip and funky”, has unleashed an unconventional sampling tour coupled with a social contest, all under the “Untamed” moniker.
Throughout October, the tea producer is sending brand ambassadors out on vintage style bikes to visit such hip locales as tattoo parlors, art museums and vintage clothing stores in LA and San Francisco. At the same time, the “Untamed Moments Contest” calls for the pictures and 140-character descriptions of “untamed moments” – the most original and entertaining of which will win a “glamping” trip for two. What’s glamping, you ask? Why it’s a “glamorous mix of deluxe camping, spa time and luxury accommodations.
Bonus: “Unbirthday Cards“