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LG’s “So Real It’s Scary”

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In a deliberate play off the “So real it’s scary” tagline, LG Electronics replaced the floor of an elevator with its new hi-res screens, hid a camera, and offered a nice little surprise to passengers.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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  1. Pingback: The Walking Dead’s Zombie Hand Countdown Clock | An Unconventional Blog for Unconventional Marketers

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