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Victoria’s Other Secret

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Victoria’s Secret is known for playing up its reason-for-being – sexiness – in all its marketing efforts. Here’s a great example of creating curiosity and intrigue.

Here’s the catch – every gift card is worth at least $10, some being worth up to $500, but you won’t find out until you go to the store and purchase something.

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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire. startupgrowthguy.com mymusicbox.me

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