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ALDO’s In-Store Surprise Game

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Upon walking into the men’s shoe store in SoHo today, an employee handed me this card with a scratch-and-see section on its reverse side. Every card has some sort of a discount on that day’s purchase. We love the surprise-and-delight approach combined with the instant win feeling we all enjoy.efewfe

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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire. startupgrowthguy.com mymusicbox.me

2 Comments Join the Conversation

  1. Pingback: Uber’s Presidents Day Surprise | An Unconventional Blog for Unconventional Marketers

  2. Pingback: Curiosity + Crowdsourcing = Surprise & Delight | An Unconventional Blog for Unconventional Marketers

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