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Baseball Team Makes Its Twitter Account Private

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twitter_key-300x225The Texas Rangers baseball club recently locked its Twitter feed down temporarily to reward existing fans. It’s a move we’ve seen before and its goal is to engage and reward loyal fans and maximize the impact of a promotion. Use consistently, we love this approach. As a matter of fact, we’ve written about access before in this blog and in our email newsletter.


Here are two more great examples of brands using exclusivity:

  1. The 11K Club is built on exclusivity and mystery
  2. Grey Poupon wonders if you belong on its Facebook page

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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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