The Texas Rangers baseball club recently locked its Twitter feed down temporarily to reward existing fans. It’s a move we’ve seen before and its goal is to engage and reward loyal fans and maximize the impact of a promotion. Use consistently, we love this approach. As a matter of fact, we’ve written about access before in this blog and in our email newsletter.
Here are two more great examples of brands using exclusivity:
- The 11K Club is built on exclusivity and mystery
- Grey Poupon wonders if you belong on its Facebook page