Outside of Harley Davidson gatherings and adventurous Tough Mudder participants, it is a rare occasion that a brand finds itself tattooed on a consumer’s skin. Why pass that opportunity up, then, even in a temporary version? Following a fun night of Manhattan bar-hopping with my old college crew, I awoke with my hand stamped thanks to one of the spots we visited. What surprised me is that the stamp was nondescript with no brand messaging at all.
Don’t get me wrong; I’m no advocate of forcibly branding patrons with logos like cattle, but I can’t help wonder how an opportunity to engage was squandered. How about a URL or QR code that links to a photo album from the night before? Or perhaps a dissolving coupon?