Not everybody should tell jokes. We’re not all funny, and we’re not all blessed with comedic timing. That goes for brands, too. On the heels of the much publicized Burger King (and now Jeep) Twitter hacks of late, MTV went and attempted a pretty lame “prank” by faking its own social hack. Backlash has been coming in droves, and rightfully so, in this man’s opinion. Humor and surprise are fantastic ways to connect with an audience, but not in this way. Be authentic, not needy. They’ll smell you out real quick, trust me.