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The Battle Against Showrooming Continues

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are-you-showrooming-this-holiday-season-poll-1d082855a1I recently addressed showrooming in a Sunday Musings post, wondering if brick-and-mortars were fighting a losing battle. Well, here’s an interesting approach to that fight. A store owner in Australia is now charging people who come in to just “browse” a $5 per person fee. (!!!!!)

Not quite sure that’s what I was talking about when I suggested working with the showrooming trend as opposed to against it…

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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire. startupgrowthguy.com mymusicbox.me

2 Comments Join the Conversation

  1. Pingback: Digital Differentiation Ain’t What You’d Expect | An Unconventional Blog for Unconventional Marketers

  2. Pingback: Sunday Musings #15 | An Unconventional Blog for Unconventional Marketers

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