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Real Crowdsourcing

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skip-shot-augustaBy far, the most fun, exciting, and lighthearted time at the Masters is an unwritten game called “Skip It!”. The origins are debated, but many pin its first days back to the late 80’s. During practice rounds on the Par 3 16th hole, players are cheered on by fans to “skip” their shots across the pond and attempt to land the balls on the green. No easy feat, and plenty of oohs, aahs, and even some very soft boos are exchanged with every new group.

The tournament officials didn’t create this spectacle. It was crowdsourced in the truest sense – no declaration from the brand or challenge from a company. Quite simply, a bunch of passionate fans decided to have some fun with a brand…and the brand embraced it while staying out of the way.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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