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Real Time Humor

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imageHere’s a great example of light-hearted, yet interesting enough to garner both consumer and media attention, buzz marketing. In honor of Tax Day, Bon Appetit taste-tested a bunch of envelopes and posted the results, supported by Instagram pictures of the project in action. It’ a tactic that is fun, different, capitalizes on an existing event, and shareable.

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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire. startupgrowthguy.com mymusicbox.me

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