Post Format

Real Time Humor

Leave a Reply

imageHere’s a great example of light-hearted, yet interesting enough to garner both consumer and media attention, buzz marketing. In honor of Tax Day, Bon Appetit taste-tested a bunch of envelopes and posted the results, supported by Instagram pictures of the project in action. It’ a tactic that is fun, different, capitalizes on an existing event, and shareable.


Posted by

Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

Leave a Reply

Required fields are marked *.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s