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The Value Of Offering Sh*t They Don’t Need

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tumblr_lo3nw2WuB21qimrnsVirgin America just announced a brand new – and sorta creepy / awkward – initiative that facilitates in-flight flirting with instant message services at every seat. (Check out the pretty damn funny intro video below from Sir Richard Branson.) Seems pretty silly, right? Well, so does a monocle being sold by Warby Parker. Or a Zombie Preparedness Center section of a hardware store’s website. Or a diamond-encrusted iPhone for a measly 10 million euro.

Nobody needs this shit, and it’s likely that nobody will buy it either. But that’s not the point. The goal has already been achieved – buzz for your brand and a personality expressed to the world.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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