My girlfriend and I swung by a brand new restaurant/bar here in Greenpoint, Brooklyn, called Alameda. Great set-up, cool vibe, the sardines were amazing. But what really got me was the back of its menu, pictured here. For all this talk about geofencing and SoLoMo, here’s a fantastic show of hyperlocal presence you just don’t see everyday. In case you can’t tell from the image, the four owners identify themselves with pictures of their front doors and home addresses, all in the Greenpoint neighborhood.