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Curiosity + Crowdsourcing = Surprise & Delight

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surprise_delight1What a killer combo. By now you should all know I’m sort of obsessed with surprise and delight tactics (see here, here, here, and page 7 here), so imagine how giddy I became over the soon-to-be-revealed conclusion to a popular (1 billion clicks and counting) app called Curiosity – What’s Inside The Cube? Apparently the result is going to be “life changing“. What a wonderful experiment in psychology, sociology, and of course, engagement.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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