Networked Insights, a company that makes sense of social chatter for the purpose of media planning and buying, has launched a pretty creative marketing campaign in the style of Olympics ambushing. During television “upfronts” in NYC, Networked Insights executed a guerrilla marketing style effort aimed at highlighting the “gamble” that is buying ad space before shows even launch. To get the message across during a very busy time for its target, the company had a street team pass out lottery tickets as a symbol for this perceived gamble and placed several moving billboards throughout the area. See a video of the action here.
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