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Red Bull Off Course – Ambush Marketing

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Rickie-Fowler-at-Red-Bull-Off-Course_171854With the PGA TOUR’s Crowne Plaza Invitational in town, Red Bull took advantage of the city’s focus on golf by staging an eye-opening stunt in downtown Dallas. Rickie Fowler, pro golfer and Red Bull sponsored athlete, took on the challenge of a precision golf shot competition called Red Bull Off Course. Considering Red Bull is not an official sponsor of the PGA TOUR, this was a unique way to establish a presence in the sport without being part of the sanctioned tournament.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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