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Jeep’s GPS….To Get Lost

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jeep-gpsJeep and ad group Leo Burnett (in Argentina) took the whole idea of a GPS and flipped it on its side while remaining completely on brand in a move I admire. The brand created an app built into its vehicles’ GPS that allows drivers to choose to “get lost” on a nature fueled adventure.

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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire. startupgrowthguy.com mymusicbox.me

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