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Where The F*ck Is The Forward Button?!

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Picture1Forget for a moment that the uber-popular Gmail uses a similar set-up for its email program. Look at the screencap to the left and tell me, where is the “Forward” button? Why did it take me more than 2 seconds to find it?

See the image below for its hiding space. WHY?! How does this make any sense for the user? Maybe I’m crazy here (or just a stodgy old Outlook lover), but “reply” and “forward” are two wildly different options that don’t belong under the same menu. User experience, people. It’s kind of a big deal.



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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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