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What’s The Business Value Of Fun?

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UberCHOPPER.1I don’t have the answer to that question, but I sure as hell know I enjoy having a good time and smiling. Do you tend to gravitate towards people who make you laugh or miserable bastards? A couple news items today made me ponder this question more than normal. I’m sure the folks at Butler didn’t have a P&L statement with forecasted revenue directly related to the video below, but somehow I think it’ll help that brand move closer to profitability. In addition to the awesome video clip, check out this offer from Uber to package its private car service with a friggin helicopter ride to the Hamptons. It’s entirely possible that this could be a money maker, but based on past buzz building promotions from the company, I’m sure at least a partial motive was to stand out from the crowd.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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  1. Pingback: Uber Does It Again – Kitten Delivery! | An Unconventional Blog for Unconventional Marketers

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