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“All the members who were contacted signed up within two hours.”

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Elmstas3000-3That’s some good results right there. A Swedish film festival took a decidedly unconventional – and risky – approach to promoting sign-ups for the horror film event. Staying in genre, a local ad agency built a campaign that began with anonymous text messages with scary sentiments like “We’re in your living room”, accompanied by pictures of the recipients’ homes. When the unrecognized phone numbers were Google’d, another frightening message popped up that read “Now we’re in your kitchen”. Clicking the link led to an RSVP landing page.

Check out a video case study via PSFK.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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