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Uber Does It Again – Kitten Delivery!

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I’ve written about Uber’s light-hearted marketing approach before, mostly when it takes advantage of existing  events and holidays. Well, they are at it again, celebrating National Cat Day today by offering 15 minutes spent cuddling with kittens while enjoying cupcakes from Charm City Cakes, all for $20. While this is clearly a marketing stunt, it’s affordable enough (unlike its other ploys) to actually be taken advantage of, and will undoubtedly result in some serious buzz.

Here’s the official announcement.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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