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Viral Startup Marketing Example – Blue Jeans

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A startup video conferencing service, Blue Jeans, caught my eye recently with a couple creative, unconventional marketing campaigns. (Actually, they aren’t quite recent, but we’ll roll with it, okay?) The first was a reactive, real-time move in response to Yahoo CEO Marissa Mayer’s highly publicized move to abolish remote workers. Blue Jeans erected a billboard in San Francisco, touting themselves as the unofficial sponsor of “working from home”, and asking Marissa to call them. The second was a viral video about The Roominator, an office you can take anywhere while video conferencing. The company ran a social sharing contest that gave winners an actual Roominator product.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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