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High Fives Send Digital Messages From Runners To Friends & Family

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Nike continued its commitment to the running community with a creative installation at a Rio de Janeiro race. The brand stationed three large “high five hands” along the route with sensors that responded to special gloves the runners wore…when hands met. Towards the end of the race, runners had the choice to pass through the “tired” or “excited” lanes, which sent corresponding messages via their social media accounts. A little clunky, but a welcome departure from the automated runner check-in systems we’re used to seeing.

Read more at PSFK.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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