Post Format

High Fives Send Digital Messages From Runners To Friends & Family

Leave a Reply

Nike continued its commitment to the running community with a creative installation at a Rio de Janeiro race. The brand stationed three large “high five hands” along the route with sensors that responded to special gloves the runners wore…when hands met. Towards the end of the race, runners had the choice to pass through the “tired” or “excited” lanes, which sent corresponding messages via their social media accounts. A little clunky, but a welcome departure from the automated runner check-in systems we’re used to seeing.

Read more at PSFK.

Advertisements

Posted by

Growth obsessed startup co-founder (MusicBox) and strategist-for-hire. startupgrowthguy.com mymusicbox.me

Leave a Reply

Required fields are marked *.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s