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Two Examples Of “If This Then That” Marketing

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I’m a fan of making people work for their supper, and that extends to marketing. Here are two examples I just read about:

The Thermobooth is a photo booth that only fires if the users are kissing.

The AdventureBox won’t open to reveal the gift inside until the participant solves GPS-enabled clues.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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