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Burger King Gives Away Free Burgers…From McDonald’s

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Here’s a new one – Burger King in Norway recently offered its 38,000 Facebook fans a free Big Mac from rival McDonald’s if they left the page and never came back. That’s right, the fast food brand launched a marketing campaign to eliminate the vast majority of its social media followers. Aside from being an attention-grabbing move, BK claims it wanted to get rid of #haters and unengaged followers so it could truly interact with its real fans.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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