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Drink Beer -> Room Gets Hotter -> Get Free Beer

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To promote both its “chase the heat” brand messaging and its 25th anniversary, Hunter’s beer brand unleashed the (poorly named) Refresh-O-Meter at a large club. Here’s how it worked – when a Hunter’s beer was purchased, the partier was given a branded coaster with a QR code to scan at the Refresh-O-Meter. Every scan attributed to a rise in the temperature of the room and when it reached an additional 25 degrees, everyone in the club was poured a free special edition Hunter’s 25th anniversary brew as a thank you.


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Growth obsessed startup co-founder (MusicBox) and strategist-for-hire.

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